This easy-to-read book contains strategies, tactics, concepts, and ideas for you to use to drive your business forward. (Note - You may already know or be aware of many of these, but for some reason are not using them. Now is your chance to put them to use.) Whether you occupy the C-Suite or are on the ladder climbing up (all levels of managers and supervisors, plus those who aspire to be), reading this book will be beneficial to your career and your company.

This is not a book about how to play lacrosse

but how to coach and manage business teams.

The author brings a powerful combination of executive and entrepreneurial leadership to his work. His career includes senior leadership roles with The Coca-Cola Company and Procter & Gamble—building brands, developing teams, and driving measurable growth. Grounded in real-world experience and hard-earned lessons, he offers a perspective that is both practical and proven—focused on helping others perform at their best. Bob played Lacrosse at UMass and officiated lacrosse at all levels for nearly 30-years (MS to D1).